For more information, contact:
Mary Pettersen or Liz Kores
Cushman/Amberg Communications
312/263-2500 or mpettersen@cushmanamberg.com

FOR IMMEDIATE RELEASE:

BRUNSWICK PAVILION GARNERS CONTINUED INTEREST WITH MORE OPENINGS
Company’s Unique Retail Concept—A Big Hit With Dealers

Bristol, Wis. (October 7, 2005)—The Brunswick Pavilion continues to be a valuable merchandising tool for Brunswick Billiards dealers, who are using it to entice customers into their stores with a whole, new look.

Eight more Brunswick dealers have implemented the Brunswick Pavilion into their store designs to accommodate the pavilion’s “store-within-a-store” concept, bringing that to a total of 35. The most recent dealers to revamp their stores include: Great Escape, Joliet, Ill.; Danny Vegh’s Billiards & Home, Mayfield Heights, Ohio; Amini’s Galleria, Chesterfield, Mo.; Viscount Pool, Spa and Billiards, Imlay City, Mich.; Splash City, Sioux Falls, S.D., Premier Billiards & Design, La Quinta, Calif.; Saunier-Wilhelm in Hoover, Ala.; and Brunswick Home & Billiard in Broomfield, Colo.

“The Brunswick Pavilion offers the best possible shopping experience for customers and we are delighted to see more dealers integrating it into their showrooms,” said Sean Cummings, president of Brunswick Billiards. “The Brunswick Pavilion is part of an effective retail strategy, one that not only empowers customers to shape their own buying experience, but also delivers a healthy return on their investment.”

Entering the Brunswick Pavilion is a unique experience as it features a mixture of emotional and intellectual selling tools. As customers walk through the Promenade, the classic architecture, materials and historic banners establish Brunswick’s 160 years of heritage. Interactive kiosks enable customers to enjoy a comprehensive shopping experience. The scrims—photographs on fabric displays with lighting underneath—portray Brunswick pool tables in a lifestyle setting, helping customers envision how the table will enhance their enjoyment and home décor. Toward the back of the Pavilion, customers can enjoy displays showcasing the variety of table styles, legs, cloths and finish options in order to configure the perfect billiard table for their particular needs.

For 160 years, Brunswick Billiards has been the leader in designing the highest quality in billiards tables with a standard of superior craftsmanship preferred by experts around the world. Based in Bristol, Wis., the company has more than 300 retail dealer locations across the United States and designs billiards tables and accessories. For more information about Brunswick Billiards and its product line, visit its Web site at www.brunswickbilliards.com